hi, I’m sun.
a global <customer-centric/ strategic/data-driven> marketer.
Having lived in different countries, I embody the best of the three cultures where I organically learned my skills to adapt to change and build authentic connections quickly.
Korea.
Born and raised in Seoul, South Korea, I spent my childhood surrounded by lots of friends, often acting as the leader of the class and the group. I learned English as a second language alongside Korean, thanks to my talented mother, and discovered my life-long passion for languages and cultures early on.
australia.
The decision to move to Sydney in 2010 to be with my family was deemed a challenging yet fruitful journey that led me to where I am today. I graduated from university and developed most of my Marketing career here, learning from the world’s best creatives and marketers and transferring the learned skills as my own.
I have also become fond of the Sydney beaches, even though learning how to surf is yet to be ticked off the list.
america.
A turning point in my life where I was given the opportunity to study at a renowned New England school with supportive teachers, see the bigger world, and meet friends from all around the globe that still form a big part of my life.
After spending 10 years living in other countries, I am now back in the US and starting a new chapter in NYC as of 2023.
Throughout my academic journey, I naturally followed my global identity and majored in Marketing, Hispanic and Chinese Studies.
Graduating with a Double Bachelor’s Degree in Commerce and Arts, I explored ways to apply my global identity in the field of Marketing and started my Marketing career at my dream ad agency - Leo Burnett.
Over time through my experience at creative agencies and client-side, I became more and more fascinated with creative ideas driving behavioral change through the power of technology. This is something that has formed the foundation of my career and what I will continue to learn as technology evolves and changes our everyday lives.
eDUCATION.
POST-BACCALAUREATE PROFESSIONAL STUDIES.
School of Professional Studies in Business at Columbia University, PostBaccalaureate program, in progress as of 2024.
MINI MBA IN BRAND MGT.
Sponsored by the company, a CPD accredited online course by Mark Ritson through Marketing Week, completed in 2021.
MINI MBA IN MARKETING.
Nominated and sponsored by the company (CHE Proximity) to complete the course in 2019 - Mini MBA in Marketing by Marketing Week with Mark Ritson. CPD accredited online course.
DOUBLE BACHELOR’S DEGREE.
Triple major in Marketing, Hispanic and Chinese Studies under the Double Bachelor’s degree of Commerce and Arts at University of New South Wales in Sydney (UNSW), completed in 2014.
key competencies.
I do all kinds of neat stuff for cool marketing.
professional.
Brand, Omnichannel Integrated Marketing
1:1 Lifecycle and Retention Marketing
Customer Experience and Comms Strategy
Leadership and Team Management Skills
Creative Problem-Solving Skills
Project and Budget Management
technical.
Marketing Automation - Salesforce Marketing Cloud
Customer and Comms Journey Mapping
Figma, Miro, Omnigraffle
Agile Methodology
AEM - Digital Asset Management
MS Office and Keynote
strengths.
eye for creativity.
Driving customer and business problem solving creativity and exploring creative measures for everyday problems.
comms and presentation.
Delivering the message clearly in verbal and written manners, with a belief in the art of persuasion and power of presentation.
strategic thinking.
Asking ‘why’. Turning the business problem into a practical strategy through the eyes of the customer.
get sh*t done.
A fast learner with the ability to manage and prioritize clashing deadlines under pressure, delivering on time with efficiency.
business acumen.
Drawing insights from data, to plan and make decisions based on driving commercial growth.
relationship & teamwork.
Positive energy in professional and personal environments, deriving the best outcome from the cross-functional teams.