what i have been doing.
The past 10 years of my marketing career.
Head of marketing - North america and UK.
JOLT
April 2022 - Present | New York City
Global Electric Vehicle (EV) Charge Point Operator (CPO) operational and expanding across USA, Canada, United Kingdom, Australia, and New Zealand.
Key Responsibilities:
Lead for all aspects of growth and marketing function for the US, Canada, and UK to launch, position, and establish the Electric Vehicle (EV) charging infrastructure and accelerate market adoption of innovative solutions.
Design, development, testing, and optimization of the customer experience, comms and channel strategy, and base lifecycle journey integrated with new tech capabilities.
End-to-end GTM lead of the new brand iterations, omnichannel customer experience, product marketing, communications, and partnership sales strategy.
Supervision of data analysis, pricing, GTM, and comms development for a new subscription product launch
Cross-functional team collaboration on government tenders resulting in direct awards and funding of millions of dollars worth.
Key Achievements:
Proactive implementation of the business-first business analytics platform uplifting efficiency, forming product, GTM, comms, and optimizations strategy, attributing to business growth
GTM lead of a new EV charge subscription product accounting for 38% of revenue as of Q4 2023
36% active user base uplift in the July - September 2022 quarter since joining in April 2022
Cross-functional team leadership yielding funding and partnership wins worth $5 million+
GROUP BUSINESS DIRECTOR.
Howatson+Company
January 2021 - April 2022 | Sydney, Australia
D&AD Global Independent Agency of the Year - 2022
Mumbrella Awards Emerging Agency of the Year - 2022
Key Responsibilities:
Group head for the largest account at the start-up creative agency - Belong, Australia's first carbon-neutral internet provider with accessible content for the vision and hearing impaired.
Through-the-Line brand and channel strategy development, working in Agile. Growth management across Market (Media), Shopper (.COM), Customer (CRM) and Retail (POS).
Operationalization of Salesforce Marketing Cloud and development of a new 1:1 lifecycle program - segmentation, customer journey and comms build, and automation.
Key Achievements:
Brand relaunch and new product launches leading to 54k QoQ SIO uplift within 3 weeks
Customer retention (tenure) and addressability uplift by 23% within 6 months
22 Shortlists at AWARD Awards and The One Show for all 4 Belong and Keno campaigns lead
Winner of 3 Yellow, 2 Graphite and 5 Wood D&AD Awards
Direct line report - 2 Business Directors, 1 Senior Business Manager and 1 Business Manager
Company revenue uplift, accounting for over 27% of annual revenue within 5 months
Senior MARKETING MANAGER - RETENTION.
Telstra | CHE Proximity
July 2017 - January 2021 | Sydney, Australia
Contagious ‘Top 10 best & bravest pioneers on the planet’ 2018 - 2020
Australian Financial Review ‘Most Innovative Companies ANZ’ 2017 - 2019
B&T and AdNews ‘Australian Agency of the year’ 2019
Key responsibilities:
End-to-end orchestration of 1:1 mobile consumer lifecycle programs for acquisition, cross-sell, onboarding, membership-integration and retention for Australia’s largest telco.
Audience segmentation and geo-targeting strategy development based on behavioral economics research and new data tool built for local area marketing campaigns.
Connected digital customer experience and comms across paid and owned channels including email, SMS, App, Push and the website shop flow.
Cross-functional stakeholder and department liaison at Telstra including CMO, GM, Product, CVM, Brand, Legal, and external partners such as Apple, Samsung, Google and creative/media agencies.
Content development tailored and targeted at the segmented audience cohorts / mosaic groups based on behavior, tenure and demographics.
Operationalization, implementation and process optimization of the Marketing automation platforms including Salesforce and Oracle.
Business problem application to feasible, strategic execution - from customer value proposition, targeting strategy, CX journey and creative development to post-campaign analysis and optimization.
Team management of 4 direct reports - Account Manager / Executives.
Key achievements:
32% uplift in consumer mobile retention rates within 4 weeks of program delivery through a direct partnership with Samsung Electronics
First loyalty program launch that drove 1 million+ sign ups in 12 months
Pitch lead for AU/NZ Google project acquired - agency credentials
Product stack overhaul from 122 legacy to 15 core products and cross-platform migrations of a 2.6 million customer base, the largest business portfolio
Direct line report - 1 Account Manager and 1 Account Executive
MARKETING PROJECT / BUSINESS MANAGER.
Samsung Electronics | Leo Burnett
August 2015 - July 2017 | Sydney, Australia
Cannes ‘Gold, Silver and Bronze Lions’ awards in Creative Data 2017
Key responsibilities:
Driver of the entire Samsung portfolio’s integrated marketing campaigns including OOH, TVC, Display, Social, Retail and Activations, with a focus on Mobile technology. Execution via global asset adaptation and local campaign development, reinforcing the brand strategy and purpose tailored to the local market.
Team lead for monthly revenue forecast and KPIs.
Team management of 2 direct reports - Business Executive / Coordinator.
Key achievements:
‘Best Account Management in 2016’ nomination alongside two other Group Business Directors.
Highest client-agency survey score in the 10-year partnership history.
Local Galaxy S8 creative concept appointed for Samsung’s world-wide launch campaign push - ‘Unbox your phone’.
‘Pocket Patrol’ app development support - Cannes Gold Lion winner.
account executive.
Philip Morris | Leo Burnett
November 2014 - July 2015 | Seoul, South Korea
Key Responsibilities:
Overall support for Marlboro and Parliament brand activities to develop retail marketing materials around the government regulations and carry out quality control and briefs of the new products and packaging design.
Key Achievements:
Launch of the first e-cigarette ever for the brand in Korea – iQOS