Samsung pocket patrol app and microsite development
Partnering with Surf Life Saving Australia (SLSA), Samsung developed an innovative, augmented reality (AR)-enabled mobile app to educate the Australian beach-goers on where the rip currents are to prevent dangers and change the way Australian summers are enjoyed.
In an average year, over 22 Australians drown in rip currents, while a further 11,000 need rescuing. In fact, 70% of Australians can't accurately identify rips, making them the biggest killer on our beaches. How Australians were educated hadn't changed in decades, so we set out to improve beach safety education using Samsung technology.
Using technology, we identified and created a solution for australia’s ongoing battle with rip currents and life risks caused by the lack of awareness:
An augmented reality application displaying the positions of rip currents, facilitated and utilized by the lifesavers at the australian beaches.
3,600 app downloads in the first 4 weeks of deployment
13.2M reach through social posts
Brand engagement scores uplift by 15%
PR reach of 20M people
Winner of Cannes Gold Lion award along with many other awards