SAMSUNG UNBOX YOUR PHONE - GALAXY S8 LAUNCH
lead global samsung brand agency to create and sustain integrated marketing activities for the flagship launch of samsung galaxy s8
story
Creating buzz and market excitement ahead of the launch.
telling
Revealing the new hero product as a sequenced message in the same media format.
media
Sustaining the brand story through the product proof point and customer benefit.
localization
Positioning the product as the enabler of the Australian’s everyday lifestyle.
laddering up to
Ensuring global presence in high foot traffic and iconic landmarks.
global strategy
Maintaining consistent brand story and purpose adapted to local and integrated channels.
Unbox your <phone>.
Embedding the Samsung Galaxy S8 as the everyday lifestyle enabler that reinforced the brand purpose of ‘Meaningful progress comes from defying barriers’ through the literal bezel-free design of the screen display, the locally-developed creative idea of ‘unbox your <confinements>’ was appointed as the global concept.
